Potluck Studios’ first brochure has one cover reading from one side, another when it
is turned over — a fun way to explain the two segments of products: flower pots and
LookWritenow designed a corporate identity program for Bartmon, Shapiro and Associates (BSA), a New York Life
company and insurance broker based in New York City. The brochure we created celebrates BSA’s
50–year anniversary in the insurance and financial planning industry.
explored before choosing the final
approach for the BSA project.
Then she began to apply them to a simple brochure format using various new design approaches to handle the materials, such as an artistic approach, bold and more quiet
approaches and variations on the logo design. The samples using Marc Rosenthal’s bird (www.marc — rosenthal.com) were small scale, thought provoking teasers for the company to hand out at any
time for the purpose of staying in touch with their customers. (None of this work was actually used.)
While working for Milton
Glaser, Karen’s primary
responsibility was managing
the Schlumberger Ltd. account
and producing all
their reports and brochures.
LookWritenow designed and produced a capital campaign brochure for Community Health
Programs (CHP), a regional health services agency in western Massachusetts. The brochure,
which describes the services CHP provides, is wrapped in a pocketed folder that contains
a complete list of donors.